The snow was gently falling. It was cold, but over 500 parents showed up at the New Ulm Middle School for their county and school district kickoff for Say Yes to No.

A group of parents came from as far away as Ortonville, Minnesota, a three and a half hour drive. And why did all these parents show up? Because they understand the importance of No for the success of their children. They wanted to learn more and talk with other parents about how to handle the challenges of raising kids in a “yes” culture.

An early childhood educator from Madelia, Minnesota related her experience with a Say Yes to No book discussion group of pre-school parents. As soon as the parents were assured that there were no right or wrong answers – that the purpose of the group was to share and discuss ideas from No and their own experiences, the facilitator could not get them to stop talking. Everyone had stories to tell and questions to ask.

Book discussion groups are popping up all over. Beginning next week all the pre-school and elementary school teachers in New Ulm will take part in No book discussion groups led by their school administrators. Soon after, the parents will start their discussion groups. How does a culture change? One parent and teacher at a time, talking and beginning a conversation about what a child really needs for success – self discipline and the ability to say No.